Terra & Co
Updated: Feb 22
We were fortunate to connect with Amra and Azra about Terra & Co, here we share it with you!
COULD YOU TELL US A BIT ABOUT YOUR STORY, WHERE DO YOU COME FROM AND WHAT INSPIRED YOU TO WORK ON WHAT YOU DO NOW?
My sister and I always wanted to star a business together with the idea of "paying forward" model. We come from Bosnia, where in 90s we lived through war but have fond memories of all individuals and organizations that offered helped us. This was a drive behind creating Terra & Co. but idea of starting oral care line came in when Amra was pregnant and she couldn't find teeth whitening toothpaste that had safe and clean ingredients. I came in as a creative and developed sustainable but clean and minimal packaging which was a non existing in traditional oral care we are use to buying.
HOW DO YOU THINK ABOUT CREATIVITY, WHAT ROLE HAS CREATIVITY PLAYED IN YOUR LIFE / CAREER?
Working as a creative and in arts has always been a part of who I am, even when I didn't work as a creative. I studied Fashion Design and Art History but when I moved to New York in 2008 I fell in love with makeup and worked in beauty and fashion industry for the past 12 years. Looking back on all of the Fashion Week Shows, events, photo shoots, now seems like such a distant lifestyle, but it was a golden age for creative and beauty industry. I loved working as a freelance makeup artist, meeting new people on the sets daily and making magic. I really hope that our industry will bounce back ,evolve and create new age beauty.
WHAT WAS YOUR THOUGHT PROCESS BEHIND STARTING YOUR OWN BUSINESS?
Making positive change for the environment and creating high quality products that please aesthetically. My sister and I realized that there is a white space in the oral care industry especially in terms of sustainability.
PLEASE TELL US MORE ABOUT YOUR WORK. WE’D LOVE TO HEAR WHAT SETS YOU APART FROM OTHERS, WHAT YOU ARE MOST PROUD OF OR EXCITED ABOUT. HOW DID YOU GET TO WHERE YOU ARE TODAY PROFESSIONALLY. WHAT DO YOU WANT PEOPLE TO REMEMBER ABOUT YOU?
Best part of having a family owned business is that you get to spend more time together and that there is a built trust that could be difficult to find . My sister and I work as a two equals but in different roles. She brings more to the table in terms of business planing and I am more on creative side. We both believe in what we have created and never had doubts that it will work out.
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